"ScHoolboy Q is about as avid a golf fan as you’re going to find in Hip Hop. With his love for the country club sport, Nike enlisted Q to star in a commercial detailing Tiger Woods’ journey to the mountaintop as round one of the Masters opened on Thursday (April 7).

As someone who got into golf later in life, the Top Dawg Entertainment artist is among a generation of Black golfers inspired by Tiger Woods’ greatness to pick up a golf club.”
-excerpt from HipHop DX

<3 <3 Love for the film <3 <3

Agency: Wieden+Kennedy
Associate Creative Directors: Pedro Izique & Kevin Steele
Art Director: Jon Barco
Copywriter: Jenny Vu
Designer: Eric Rogers
Director: DAPS

My mom (who doesn’t understand what my job is) tells people her favorite part of my ad is
“the part where the sand flies.” Because that’s the part that I did.